Online surveys are a quick and cost effective method of researching any topic. We extract valuable insight from a small sample of a larger population of people to build a more accurate picture about that topic. Online surveys can be used for business and organisations across all industries and markets to find out the facts (e.g., number of males vs females), peoples preferences (which product would you buy) and populations behaviour (e.g.,how often they use the internet to pay bills).
Typically online surveys are used to gain fast and accurate data needed to support or refute a standing assumption. For example, “my customer would not use my product if I increased the price by 20%”. Online surveys provide even more insight when used in combination with online focus groups. Conducting online focus groups can reveal how people formulate opinions during the decisions making process. Insights about your target market is verified using online surveys to provide you with an accurate picture of how wide spread those opinions or behaviours might be. Confidently make decisions with the knowledge that you have the data and insight needed to execute your ideas.
Online survey development follows the same research processes we use in the development of an online focus groups. Online surveys are suitable for the following:
- Advertising & communications
- Customer satisfaction
- Customer feedback
- Website surveys
- Competitor analysis
- Product development
- Employee engagement
- Community surveys
- Medical and health
- Benchmarking
- Audit surveys
- and others!
To find out how we can help with your next research project please contact us
