Additional View online focus group moderators come from a variety of professional backgrounds. They are professional researchers, marketers and consultants who are skilled in conducting online focus group research. Additional view employs internal moderators and engages specialised moderators for research projects which requires a particularly expertise and follow the strictest code of professional conduct. Based on the research objectives we will asses the skills required to deliver a quality outcome and choose an online moderator suited to your project.
Moderating an online focus group requires a certain skill set and traditional face to face moderators do no always transition well to the online environment, so we make sure we engage moderators who not only have the professional skills required to moderate a focus group discussion but are also experienced in using the online research tools.
Role of the moderator
A moderator’s primary role is to keep group discussion on subject, elicit thoughts, and to explore opinions, feelings and beliefs. It is important to remember that its not a moderator’s role to force an answer from the group. The moderator ensures each participant contributes to the discussion topic, answers all the questions and stays on track.
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